5 Amazing Ways Augmented Reality Can Transform User Experience Delivery for Furniture Sellers

According to centric digital, furniture is the top product people want to shop with augmented reality. When you look at the exploits IKEA, Wayfair, Houzz, and Amazon have done with the integration of AR in their furniture marketing model, you will appreciate the statement better.
While AR has helped major players in the furniture industry to gain competitive advantage, it can equally do so much for the small and medium enterprises in the sector. Furniture sellers, irrespective of the size of their ventures, can benefit immensely from augmented reality and we will quickly consider five amazing ways it can transform user experience delivery for them.

1. It Improves Users’ Willingness to Buy

Most of the times, the reason customers hesitate about purchasing furniture pieces is that they are not certain how they will fit in their room. They need to be the right shape, the right size, and the right color to fit right into the living space and most people are not willing to buy until they are certain it will fit in. With augmented reality, users can see how exactly the furniture will fit, and this will improve their willingness to buy.

2. It Can Inspire Buyers

When sellers provide their buyers with AR platform that let them access all their furniture pieces and try them in their living spaces, the buyers can be inspired in different ways. With the convenience that comes with augmented reality, buyers can try out many different items in their living space until they find what they are looking for. Every new item can be used differently, and a creative buyer can get inspiration from the AR catalog.

3. It Improves Buyers’ Confidence

When buyers have test products in their living area and believe that they will fit in, their confidence to buy the products will improve meaningfully. Another good thing about an augmented reality app is that it can be used to share the designs buyers were able to create virtually using email and social media integration. When buyers receive a positive response from friends about the furniture they want to buy, their confidence will be boosted further.

4. It Practically Eliminates Chances of Shopping Annoyances

When users can visualize products in their homes, the chances of shopping annoyances are reduced. The uncertainties that surround how a certain furniture item might fit or look in a living area is removed through augmented reality, and this reduces the chances of shopping annoyances to the barest minimum.

5. It Reduces Returns of Products

For a furniture seller, the money, time and resources lost in returns can be significant. In addition to the lost revenue, there are other cost factors to consider, for instance, products to customers’ homes and returning them to the warehouse can cost lots of money in terms of reverse logistics. However, with augmented reality, the rate of returns will drop drastically as users will have an idea of how the items will look in their homes before they make the decision of buying them. Buyers, too, do not cherish the idea of returning the product, so AR saves the day for both buyers and sellers.

Augmented reality is reshaping the furniture industry, and user experience delivery for furniture sellers is only one of the numerous areas where it is making positive impacts.

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