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DESIGN THINKING AT AUDAX LABS
How we explore new possibilities to create innovative solutions to address critical business problems.
Design Thinking is a continuous, non-linear process. It starts with working with the clients in defining the problem, and it continues until we arrive at a solution.
Often, as we interact with clients to address their critical business challenges, we see that organizations are faced with a dilemma. They realize that there are complex problems impacting their business, but the problem is often unidentified, ill-defined or inadequately represented.
We didn’t invent Design Thinking, but we did come up with creative and innovative ways to apply it to solve critical business challenges for our clients.
Today, we operate in a market that is being disrupted by unprecedented growth in data, changing customer expectations, and a constant need to come up with new and innovative ways to remain relevant in the competitive landscape.
Trying to address a problem that is ill-defined would mostly result in a solution that is of little relevance.
The goal of Design Thinking is to think, and think again, until the problem is fully understood. Once the problem is clearly identified, the solution is going to be highly relevant and truly significant.