Boosting Customer Engagement
with a 3D Vehicle Configurator

A premium automotive brand, faced challenges in engaging tech-savvy customers who wanted more control over their vehicle purchase process. The brand needed a solution that would allow potential buyers to explore and personalize vehicles in an interactive, user-friendly way.

Audax Labs partnered with automotive brand to develop a 3D Vehicle Configurator designed to align with their brand identity and customer base. The configurator provided a wide range of options, including exterior colors, interior materials, wheel designs, and technology features. It was seamlessly integrated into customer’s existing website and sales platforms, ensuring a smooth user experience.

Following the launch of the 3D Vehicle Configurator, brand saw a significant increase in online engagement and customer satisfaction. Users spent twice as much time on the site, and there was a noticeable rise in conversion rates. Customers appreciated the ability to visualize their vehicle in real-time, leading to more informed purchase decisions. The configurator also provided valuable insights into popular configurations, helping the brand refine their product offerings.